There are some really competitive niches in blogging, but i found that if you take a unique angle, there’s no niche, that’s too competitive. Let me show you what i mean: [, Music, ]. Okay, so really like.

These are some of the most competitive niches out there. The very first one cooking specifically recipes very, very competitive. I google recipes fairly often because we want to try new things and um every time i do there’s like 4 000 recipes that are all really similar and it’s hard to know which one i should do.

That is ultimate competition, yeah and i think, before we keep diving in, i want to say that one of the best tactics that we found for getting into these really competitive niches is finding an angle and as we go through some of the examples you’re going to See some of the different angles we choose, but for this case cooking we want to niche down to recipes specifically, and then we chose the direction to cook for large groups and recipes for large groups.

This is a sub subset of the niche where there’s still tons and tons of traffic yeah and it’s a great it’s a great place to start totally, and you know if i like recipes right. Somebody watching this is going to say yeah, but there’s a lot of recipe blogs where you can input how many people you want to serve and it will scale up the recipe yes, but scaling up a recipe for stir-fry that has to be cooked in a frying.

Pan right, uh scaling that up to 50 people is no small feat like yes, you can scale up the ingredients right, but what about the advice and the tips for you know? I don’t have that many burners or how do you keep it warm after you cooked it right and so there’s nuances when you’re talking about cooking for a large group that go beyond the amount of ingredients and stuff, and so we can address those nuances, yes better.

If we have a site with content dedicated to that, yes, the other thing i’d say too is like most people. Think. Okay, i want a niche. I love cooking, so i’m gonna make a recipe blog like okay, you’re, taking the exact same angle as everybody else and hitting it head on.

I’M gonna tell the story of my grandma’s best recipe. It’S like to win on seo. I need my post longer right, not really, okay, so instead we say well cooking for large groups. Okay recipes is a piece of that, but what about all the other stuff yep? And so that’s the approach we’ve taken on our website about this yeah and successfully so so successfully.

So i’m excited for that. One awesome next up is fitness. This one is crazy, crazy, competitive um, but i think we’ve identified a pretty good way to get in there. I think so too um, so fitness nutrition even now, really anything in this space.

These are probably some of the first things people successfully blogged about, and so many people are doing it yeah, and i think the reason why so many are in it is because there’s a ton of search volume around it uh it’s something where, if it’s something you’ve Done successfully, a lot of other people are gonna.

Look to you like in your life, they’re gonna, be like oh wow. You’Ve done that successfully. Tell me how you did it, and so you have some authority on it right in your personal life. The problem is so many other people have done it too.

So what we’ve talked about here was what, if you could start with a unique and interesting case, then, specifically, though, on youtube. Here’S, why youtube for this one, i’m gonna ruffle some feathers here ricky.

I know not everybody loves to hear about youtube when it comes to blogging. We have to write search, oriented content. You have to pick a search term and write information that answers that question. Just like interesting information does not perform well in search.

It only really does well on social media, where it’s really shareable and stuff right youtube is a fantastic discovery. Engine of interesting content that maybe also contains good information so go to youtube and then a case study and the specific idea we had.

I thought was pretty. I thought it would be a good one. So what? If, for example, let’s say ricky and i want to start this channel and let’s say we wanted to experiment with different types of diets, and we want to do a case study on diets.

But what if ricky tried a keto diet for three months and i tried a totally vegetarian diet and then we’d track everything super super close for three months and then see what the results are in the end and then maybe switch even after that.

Just to see like what happened and then continuing that trend on to be like you’re, the tester of all things diet. You know right. People are gonna watch that because they’re gonna say oh, i know this person, i see what they do, how well they keep track of all their progress and everything, and that kind of case study is not only great information.

But it’s super interesting to watch. It’S like the fit to fat to fit. Yes, yes, it was like, starts out fit and he’s like hey. You know what yep i cannot relate to my clients yeah, so i’m gonna get fat and then i’m gonna get fit again, yeah and then do it again.

I mean, but that’s it’s a crazy idea, but it gained him tons and tons of following and tons and tons of authority. Yes, and so i think, if you could do something, find a unique approach. It’D be cool if it was the two of us.

What if we got three more of our friends and tried like a whole bunch of different different diets or nutrition plans, and then you know, maybe like a month in one of the guys, is like. I can’t do this one anymore.

The food’s disgusting yeah, i’m gonna attempt to pick a different one. You know that kind of information would be awesome, whereas i’m writing a blog post about how many calories you should have and how much of that should be carbs holy cow.

The competition is enormous. I think something else, a couple other things i’d mention is one. The type of data you could collect from this type of experiment could be turned into a blog post yeah. Now it does not.

It doesn’t say anything about the competition that you’d run into. I think it’d still be incredibly competitive, but at least if you’re immersed in it, it will be a little bit better because you’ll have some amount of authority.

The second thing that i would mention is that all of these ideas that we have they’re really just starting places – that’s right – you don’t have to you – wouldn’t have to necessarily continue these ideas for the duration of the time in the niche.

It’S just really a crack to potentially get in absolutely it’s a great case group great point. The next one is travel and then maybe even specifically, travel deals right, yes, and so a lot of people want to be travel.

Bloggers because like who doesn’t want to doesn’t want to travel travel, you know it’s like i’m going to travel and i’m going to get everything pumped, oh and it’s all worth expense. Everything i have to pay for is tax-free great.

It’S amazing. However, it’s also extremely competitive. So what if, instead of just like? Oh i’m, going to tell you about travel deals: okay, cool um! You know nice, like everybody, there’s so much of this information.

What if, instead, you focused on special occasion, travel um travel, specifically around weddings, uh around birthdays, um other special events, like you know, bachelor and bachelorette parties, um special event travel.

You know there’s special event, photography right people that do that specifically, and that blog about that specifically special event. Travel is definitely a thing and it’s an angle. Yes, that gives you a little bit of room and again kind of similar to the cooking.

There are just some nuances, you might just say: well, it’s just traveling, just like everything else, but there are nuances i mean you might be traveling with family, maybe you’re traveling, with a ton of kids extended family.

You know maybe you’re traveling at weird times to accommodate groups. I mean whatever the case may be, there’s always nuances that when someone’s looking for a question, they are looking for questions to address nuances, and so this is just a great example of that.

I think that’s a great point. Um i mean just one nuance that comes to mind. Just to give an example would be you know, okay, we’re doing this for an event, okay! Well, how many people does it take to be able to get a group rate right at the hotel um? We found when planning large events like a conference, and you have 100 people coming to town yeah.

We can always get a group rate, but where’s the break off there right, i’m traveling with a group of people for a party, there’s 20 of us right now. What can we do and just how to negotiate those group rates which hotels allow those you know different venues in different locations that are major destinations? I mean there’s just so many directions you can go without ever leaving the special occasion travel and that’s a good point with how big that niche is.

You could probably niche down even to that point and probably be just fine. There yeah uh the next one up here is fashion. Uh fashion is a big one um i don’t think i mean. I don’t think i can ever do that.

It’S probably not something totally into that. My polos that i wear every day, but we thought probably a good idea for this. One would be to niche down. We thought to maybe a specific style like a bohemian style, and then we thought well what if we go one step further and try and find the crack of um thrifting, bohemian style clothes and what that and all the different things that would come along with that.

Um and after doing a little bit of research, it seemed like a potential crack in the industry and, i think part of the reason this is such a good crack is that most people in the fashion industry they’re what they’re doing is they’re talking about the latest Styles, which you need to be up on, yes, if you’re going to blog about fashion, however, one of the main monetizations for them is they’re, either being sponsored by a brand right or they’re, an affiliate for a brand um or multiple brands, and so they’re trying to Push new clothing right, new label right yeah, so where’s the monetization for thrift based shopping.

Well, monetization is the easy part yeah, even an ads, only blog in this or youtube channel. I think would do really well yeah, but it’s not going to be hard to find additional monetization they’re going to be affiliate products by the way they may not.

They might not be. You know 300 pairs of jeans right, but instead there’s going to be products that you want to that. You would help people with to help them um. You know to take the stuff from the thrift store and kind of turn it into that style right.

So there might be a little bit more diy kind of stuff right. There might be some types of tools and things that you would give that you would recommend to people there’s so much patterns that you could sell them all sorts of neat things that you could do to help people have a budget friendly right fashion, sense in a Specific style, since this monetization is a little bit more difficult or at first thought it seems a little more difficult.

I think that honestly makes the crack that much better, because a lot of people just want to go for the easiest monetization. They think monetization first and then they think really content and user second right, and so, if you think about content first and user first, the monetization can just fall into place.

When you get there, because once you have an audience, you can monetize the huge problem with monetization. First is it leads you down the same path as everybody, everybody else and without traffic it doesn’t matter how well monetized your content is right.

If you get a thousand people a month to your blog, i don’t care how well monetized it is you’re, not gonna earn very much if you get a hundred thousand people to your blog and it’s monetized a quarter as well as the other fashion blogs.

You probably earn a lot more because most of them all, but a few are struggling to get anywhere near that level of traffic yep. Next up we have medical niche, um, medical, that’s a big field, anything like health or anything health yeah.

So we decide. Let’S nice down to parenting, that’s very ymyl, i’d still consider in the medical space and then we said well, let’s go a step further. What about a a site for parents who have adopted kids right um? I think it would be a great niche.

Do you think that niche has any specific nuances that are different from parents who only have biological kids? I think so, probably not there’s it’s like a. This is what we call a distinction right. I’M totally kidding no they’re very different.

I’Ve been around a lot of this, those of you who don’t know this about me, but i have six adopted siblings and um. There are some very specific nuances and – and i think, that’s fantastic – i think it’s a great topic – that’s probably underserved, because most people in the parenting space they’re talking about having a baby right and then you know, nursing and taking care of that baby and raising that Child and there are some very specific nuances when you’re dealing with an adopted child well, even even adoption sites, a lot will focus on the adoption process before you adopt well.

What about the many years after you adopt it’s a very underserved space, just from the amount of research we’ve done so great niche. The next one finance personal finance is just also very, very crowded in part, because it’s a very valuable niche, even ads in this nation.

Just pay super well um, because these are people who are looking for ways to like make more money, yeah and so just anyway. So then we let’s go a step further and okay, investing all right. Investing for most people, there’s not a whole lot to say right for one.

So there’s not. It just doesn’t feel like there’s a whole lot to say and and then um beyond that it’s highly competitive, still right, and so what? If we took it a step further and focused on one more angle of this and so everyday investing strategies which are even simpler for lower to low middle class, even kind of regular middle class type people.

This one is so exciting to me, because who people who are talking about investing, maybe not on purpose but the audience that they’re really targeting it’s people who have already probably understood something about investing and they’re, probably in a financial position where they think they can’t invest.

The cool thing about trying to target the lower lower middle class is that a lot of people in this situation or this space. They don’t think about investing when they hear the word investing their minds are turned off.

They think. Oh, that’s something that they’re imagining someone in a suit with right, fancy tie right, you know, yeah and so to run a blog or a youtube channel would be great for this one again, you don’t have to be wealthy.

You don’t have to be an investment master. You could be someone in the lower or lower middle class to run a blog and just take people on a journey with you as you’re learning something – and i think for this one specifically and with a lot of them it would be really rewarding because you’re helping People figure out and kind of understand that there is something here for them, and this one um i mean you could say.

I just said that when we talk about investing, there’s really only so much to say unless you’re going to really get into the weeds, i mean like motley fool: right, they’re, talking about specific stock, picks and stuff all the time, but regular investing strategies for most people Is going to be very simple in this case, it’s going to you’re going to even simplify it even more.

So what am i going to blog about right? I can outline the whole strategy in a po in a post right, but i don’t think if you focus on the the topic of investing strategies for everyday. You know whatever um those that type of search isn’t what’s going to drive traffic to you, because that’s not what they’re looking for they’re looking for you know, how do i change my financial situation? How do i bring in more money? How do i get out of debt that type of thing now? Some of those are pretty competitive too, and we’re going to have to break down and find specific search queries, but i think most of the content on this website youtube channel whatever it is that you plan to do with this.

It needs to focus a lot more around a lot of those other things, those behaviors yeah – how to bring in that extra 100 a month. So you actually have a little bit to invest and i do think it’s going to focus a lot on encouragement and that’s where our youtube channel is going to do really well like if you can focus on that encouragement piece where it’s like.

Okay for the next 30 years, this is going to look slow right, but if you’re doing this even at 50 a month when it comes time to retire, you could actually retire right, and you know all the people that lived around you are going to look at.

You and be like: well, how do you have so much money and you’re going to say? Well, i scrolled away 50 bucks a month or 100 bucks a month, so i think focusing on that behavior and the motivation and showing them those numbers and what that looks.

Like over time, i think you’re so much good with this great topic. Yeah next one is internet marketing, that’s not competitive, yeah, not competitive! You guys just do it! No, but this one specifically.

We thought that it would be a really really good one um well for a couple reasons. I think um they’re, all it’s generally very competitive, but we’ve identified one space that is a lot less competitive in the internet.

Marketing space yeah, so news for one is, is a big one with internet marketing. Obviously we need to. We need to understand a fair amount of what’s going on in the seo world. What’S google doing what’s youtube doing even like internet marketing can envelop all of that podcasting everything so getting found that search engine optimization and stuff.

But most people in internet marketing aren’t like super technical seo people and they don’t need a lot of the stuff that really the seo niche is talking about right um. But we do need to know what’s going on and people like me who are teaching internet marketing skills, you know i can focus only a certain amount of my time on current events and we do.

We do try to share them here. That’S not what this channel is mostly about, and so what we find is there are really only a few sites that we actually find to be reliable sources of information and then um, you know so current events in blogging.

Current events with youtube – i mean you, could you could really cover all of that and i think do pretty well, but even just picking one, i think that’s a pretty and again. I think this is still probably a fairly competitive space, since there are some larger sources there and being in news.

It is um. It’S a lot of work. You have to keep up on a lot of things, but that being said, i think there’s a lot of traffic there yeah, and so, while the competition may be a little bit medium high, i think that the traffic could definitely make it worth it.

The other thing with news is um. There are a lot of people who like to look to multiple sources right, because a lot of what we see with news isn’t just factual news right. It’S assessment, yes, which is usually filled with a lot of opinion too, and so that’s that’s not unique to just like political news right seo.

News is the same way. Oh, this changed in google. Here’S the way i interpret that and what i think it’s going to impact on websites going forward, and so, if you want to provide that analysis too, like a lot of people aren’t just going to stop at one news source when there’s an algorithm update.

I want to know what everybody thinks about it, not just one person. Sorry, one more point you’ve made me think a youtube channel specifically would be great for this, because if you get to the point where you’re well known in the industry, people want to hear your opinion on these types of things.

Yeah i mean so they’re going to go maybe to their three or four people that they always go to and you’re going to be on one of those stops. So that’s a great spot all right. Next one would be like a lifestyle blog.

I you know. I want to be an influencer. I hesitated to put this one on the list, because that feels so vague yeah. It’S like. Oh, i just want to make a video or a blog about my life. Well, we know that that hasn’t worked for a while yeah making a blog about your life unless you want your grandma to read it yeah.

So what do we do like? What is it that makes some work really? Well, yes, the thing that pretty much all of them have in common is they’re all usually good, looking people, but that’s only part of it.

The main thing is: there’s something unique yeah about their situation. Yep there’s something unique about what they’re into, but it’s also something. That’S kind of like relatable either it’s like it’s relatable, because it’s something that i’m experiencing too right or it’s relatable, because it’s something i dream about experiencing and for now i’m just going to live vicariously through what i see you doing, and i think that is why It works, there’s a guy.

I went to college with who um you know. He sold his company in his 20s sold all their stuff and they started just traveling the world and um, and they they took all the money from the sale of the business and just put it away invested it.

They sold their stuff and the idea was: let’s live for as long as we can on what we made from our stuff right, traveling the world with a couple of little little, kids, very cool, and they started a youtube channel and you know blog to go along With this thing, they got a big following of people.

Why? Because how? Many of us would not love to just sell all of our worldly garbage and just go, live life and get you know? Your kids gain an education around the world right and i don’t think they actually ever stopped.

I mean there’s their life has changed a bit over time, but like they’re still out there doing really cool things, and people just want to experience that through them. Another really relatable kind, of example, there’s a cruising channel um that my wife watches um and it’s it’s someone who doesn’t have a ton of subscribers, but they live in florida and they got they get season passes to disney world and they just on most their vlogs.

Are them at disney world for disney lovers um, but some of their vlogs are just them shopping and they’re just doing all these things, but it started with a common interest or a common. You know something that other people wish they could do.

They wished that they could go to disneyland or go on cruises, and you know that’s the type of thing that you got to start with you got to start with something relatable kind of searchable is, i think, would probably be the easiest way to do this.

Yeah and then eventually, like your example, you can kind of branch out right, so you mentioned searchable like we’re. If we’re going to do this on a blog, we have to have a lot of our content around.

You know how to do this: how to get into this an example here we have in this space would be like if you’re doing, musical theater as a family. Yes, and so it’s like how to you know just get into it, i look at some of the musical theater stuff around here and it’s like i don’t even like know how to audition right.

You know um turns out like there’s like a website where you can register on to create a profile so that and talk about your experience and stuff so that you might be able to get in invited to an audition like there’s a lot of how-to in here.

Right, yeah and so for someone who’s interested in it. There’S probably a lot of questions around that we’re going to cover that on the blog yeah um on a youtube channel. It’S a lot easier to have that connection based content, yeah, and so i think, that’s probably where i’d put most of the vlogger influencer kind of stuff yeah.

It’S it’s really tough to do with a blog one, especially now with the youtube channel and instagram. In this case, probably too um, i think you’re, you have a lot better shot, yep and last up on our list is technology uh? This is a huge, huge niche very competitive, so we thought well what, if we niche down into reviews, slash tutorials but specifically torture, testing right, i think torture tests are really cool, something that i love watching, but for specifically phones and that sort of thing there’s not That many channels doing that, and so, if you could find kind of a unique angle, there do torture tests and then, if you could make a little bit of investment into your channel and when apple or some other big phone company comes out with a new phone, You go, buy it and you destroy it, and then you can make videos or write how-to guides about how to fix the phone when you’re done replace the screen.

So this one, this one would be very competitive, but i think it could be possible. Um part of the issue with the competition here is there’s just a massive amount of content, and google has to kind of sift through all that and [ Music ].

Most of that competition is as far as i’m concerned, not legit. A lot of them are just like: hey here’s, the iphone 13 versus whatever the latest samsung phone is and here’s all the specs they’re reading specs on my computer, okay, cool thanks again, that’s not that’s not hard for me to do on my own, and it provides Very little additional value right, and so what i want to see is from someone who’s actually been using it.

How do they compare right, and so i think, if you’re going to be doing any sort of like tech reviews and tutorials, you got to get your hands on gear yeah and it’s going to require an upfront investment.

But if you’re going to be the one willing to do that, it’s not usually going to take very long before that investment’s paying off and next thing you know you got all sorts of seed money to do yeah those kinds of reviews going forward like i on Youtube in particular, i you don’t, have a problem spending a couple thousand dollars for a single video yeah.

If i, if i have confidence that that is going to lead to growth yeah and it often does yeah, i think again – this is one very specifically where i think a youtube channel would be pretty much crucial to it to get that initial boost, because right now Getting that kind of traffic on youtube would just be a lot easier than starting off with your blog yeah.

I think so too, and um on youtube. If you are going to go the route of actually like getting the product on youtube, it’s so easy to show that, yes, on a blog, it’s like it could still be faked right.

You can you rip those pro those images off from somebody else right? I don’t know youtube video, it’s like nope and, if you’re into torture testing, it’s just fun to watch. People drop phones from two stories, yep that type of thing yeah.

So that’s it that’s how we would break into some of the toughest niches out there. Now, if you’re picking a niche and you’re trying to get started with blogging, there’s there’s a couple things that you’re going to need to know and one of those things is about hosting.

Yes, you’re going to need a web host and there are a lot out there that do totally different things and offer totally different services and uh. If there’s one thing i know about people that will recommend hosts is everybody has their opinion and it’s not going to match anybody else’s opinion.

So if you want to hear ours and hear the guidance that we have, i do want to recommend another video that will be coming out shortly on this channel and as soon as it’s out i’ll link to it here, you’ll be able to see it and you Can go watch that video, if you want to see our latest recommendations they’re also it’s fully updated at incomeschool.

com tools. You can see our recommendations for everything, software products, uh gear, all the stuff that we use to generate this channel, our blogs, everything. That’S all there and check that out. One more thing don’t forget to comment, because we are still running our comment contest and the end of the year is coming so get your content get your comments in there.

We love to read them whether whatever you have to say. Let me show you what i mean how’s, that nathan yeah. That was pretty good, but why do we have to come out here? For that? I don’t know people tell me they like it when we go outside, oh okay, that makes sense.

Source Link: https://www.youtube.com/watch?v=sb_LqA_YJ4A